{"created":"2023-06-19T09:37:15.086598+00:00","id":4652,"links":{},"metadata":{"_buckets":{"deposit":"9c093a8f-2da5-40da-a230-d449ac261335"},"_deposit":{"created_by":15,"id":"4652","owners":[15],"pid":{"revision_id":0,"type":"depid","value":"4652"},"status":"published"},"_oai":{"id":"oai:cuc.repo.nii.ac.jp:00004652","sets":["1:446:468:472"]},"author_link":["6268","6269","6270"],"item_2_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-03","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"4","bibliographicPageEnd":"13","bibliographicPageStart":"1","bibliographicVolumeNumber":"45","bibliographic_titles":[{"bibliographic_title":"千葉商大論叢"}]}]},"item_2_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"西村, 文孝","creatorNameLang":"ja"}],"nameIdentifiers":[{"nameIdentifier":"6268","nameIdentifierScheme":"WEKO"}]}]},"item_2_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ニシムラ, フミタカ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"6269","nameIdentifierScheme":"WEKO"}]}]},"item_2_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"NISHIMURA, FUMITAKA","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"6270","nameIdentifierScheme":"WEKO"}]}]},"item_2_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_2_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本研究は,流通構造の解析モデルを構築し,そのモデル構築のプロセス及びモデル自身からの導出される重要な理論仮説を提示することにある。そこで今回は,2つの面から基本モデルの改良を行う。第1は,製造業者による最終消費者向けの広告宣伝活動が,中間業者による最終消費者とのコミュニケーションのための時間を減少させるため,中間業者の情報伝達費用を減じ,最終的に均衡中間業者数に変化をもたらす。第2は,(1)M-N構造とM-W-N構造では,コミュニケーション・フローの仕事の成果が同じではない。つまり,コミュニケーション・フローは,市場構造に依存すると考える。また,(2)製造業者は参入中間業者に対して協働条件として,中間業者によるコミュニケーション活動の量と質の問題から,M-N構造のときの情報伝達費用額の限定した割合しかマークアップしない。よって,製造業者は,コミュニケーション・フローの成果に基づき中間業者にマージンを与えることになるので,均衡中間業者数に変化を生じる。","subitem_description_type":"Other"}]},"item_2_description_12":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"In this research, we focus on constructing an analysis model to analyze the structures of marketing channels theoretically to obtain important hypotheses. In order to derive testable hypotheses from our model, we assume a marketing communication network based on advertisement effect by manufacturers, and communication performance in quantitative and qualitative aspects as variables in the model.","subitem_description_type":"Other"}]},"item_2_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN0014259X","subitem_source_identifier_type":"NCID"}]},"item_2_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"論説"}]},"item_2_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Article"}]},"item_2_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"千葉商科大学商経学部"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2008-03-01"}],"displaytype":"detail","filename":"KJ00005088584.pdf","filesize":[{"value":"728.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://cuc.repo.nii.ac.jp/record/4652/files/KJ00005088584.pdf"},"version_id":"fcb58782-7ba4-48c6-9b62-6a7cebde8d76"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"communication flow","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"information cost","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"analysis model","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"information","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"vertical market","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"communication performance","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"quantitative and qualitative performance","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"channel structures","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"communication network","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"advertisement","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"sales promotion","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"cooperative condition","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"markup","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"流通構造の解析モデルの研究 : 広告効果とコミュニケーションの量的・質的成果による情報伝達費用","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"流通構造の解析モデルの研究 : 広告効果とコミュニケーションの量的・質的成果による情報伝達費用","subitem_title_language":"ja"},{"subitem_title":"An Analysis Model on Marketing Channel Structures : Information Cost by Advertising Effect and, Quantitative and Qualitative Performance of Marketing Communication","subitem_title_language":"en"}]},"item_type_id":"2","owner":"15","path":["472"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2008-03-01"},"publish_date":"2008-03-01","publish_status":"0","recid":"4652","relation_version_is_last":true,"title":["流通構造の解析モデルの研究 : 広告効果とコミュニケーションの量的・質的成果による情報伝達費用"],"weko_creator_id":"15","weko_shared_id":-1},"updated":"2023-08-17T06:39:19.548315+00:00"}